Finding a location for my online based business clients can be challenging. They want a home environment (that’s not their own house) to use.
I kept finding this coming up so my partner and I took the leap to convert our studio apartment into an actual studio to open up to our clients.
It took repainting our walls white as well as all the hardwood floors white. It look replacing light fixtures, removing cabinets to open up the space, taking off doors, getting some new furniture and accessories, as well as removing other things that just didn’t need to be in the space. It look making sure it was a space we could live in as well as shoot in.
About 2 years since the birth of this idea and it feels amazing! What do you think?! Hop over here to check it out: Studio
Putting some serious effort in this will pay off- promise! Think about how you’d like your hair, your make-up, nails, wardrobe to be. For hair, make-up, and nails do it yourself or hire someone if it isn’t your zone of genius. For wardrobe spend a day shopping around or hire a stylist.
Also, daily movement and eating well will help you shine and move in the most brilliant way throughout your session. Eat out less and move more!
The more time on the prep the better the photos are.
Also screenshot your fav shots for inspiration during the session. This will help keep the ideas going when you / the photographer may need some!
Take some time to visualize how you’d like to feel during the shoot and see what you can do to make that happen.
The location that you chose for your shoot will say a heck of a lot about you and your brand.
It may help to look for inspiration in people you look up to and see if there are common themes in their location choices. See what resonates with you and see if there is a location around you that will work.
Neutrals look good in every setting + keep the focus on you. Dark colors tend to be most flattering. try black, navy blue, dark gray. It helps create a timeless look that is pulled together + will keep your photos evergreen.
Muted + Logoless
Muted colors + solids without logos / words keep the focus on you. When choosing patters go for smaller ones that won’t pull the attention away.
Texture + Pop of color
Texture is great – lace, corduroy, denim, + knits. A blazer or suit coat is a great way to tie a look together. Add a pop of color- perhaps red lips, statement glasses, or a scarf. maybe the color is your brand color to add cohesiveness.
There is a reason why it’s your favorite outfit! Feel free to opt from a shopping trip + wear your favorite outfit. This guide is simply tips- not rules!
Gone are the days that phone photos will do to share about our brand in the best way possible. I am totally down with supplementing through your feed in between professional shots but overall on your social sites and exclusively on your website on brand professional photography is vital.
So what exactly is a brand photographer / brand photography? It is a super fresh take on ‘commercial photography’. It takes authenticity and journalistic storytelling into consideration during the shoot and for the strategy in getting the right imagery.
It’s about sharing all parts of a brand; the people, the spaces, the products, the services, the culture. Everything. It’s about sharing with your audience all about the brand, the behind the scenes parts too. It’s about curating the scenes that would naturally occur so the audience gains trust and converts into clients.
If you’re ready to take your business to the next level, hiring a brand photographer is a great place to start.