1:1 BUSINESS & CREATIVE COACHING FOR PHOTOGRAPHERS
Build a $1M+ commercial photography business—without the guesswork.
A decade of brand assignments, journalism-rooted storytelling, and real-world pricing strategy—distilled into 1:1 sessions tailored to where your business is right now.
Book a 1:1 Call on Intro
From passion projects to a $1M+ commercial practice.
Over the past 10 years, I’ve built Raya on Assignment into a $1M+ lifetime-revenue business by helping companies translate their culture and people into high-impact visual assets.
My approach started in journalism and was shaped by an international upbringing across the Pacific Northwest, the Middle East, and England—teaching me how to walk into any room, read the story fast, and capture what’s real instead of generic corporate fluff. Today, from my home base on the New Hampshire Seacoast to assignments worldwide, I partner with everyone from scrappy founders to publicly traded companies.
Now, I’m opening up my calendar for 1:1 coaching to help photographers skip the years of trial and error I went through. No gatekeeping, no rigid formulas—just candid, practical direction on how to position your work, price for commercial value, and run assignments like a seasoned creative director.
Whether you’re trying to break into brand photography or scaling an established business, we can spend our time on whatever moves the needle fastest for you:
Breaking Into & Scaling Commercial Work: How to position your portfolio so businesses and agencies see you as a strategic partner, not just a "person with a camera."
Pricing, Licensing & Retainers: How to move away from low-margin portrait pricing and structure profitable day rates, usage licensing, and recurring brand retainers.
Portfolio & Website Tear-Down: A live, honest audit of your site and social presence—what’s attracting dream clients, and what’s quietly costing you bookings.
Journalistic Direction on Set: How to direct executives, founders, and non-models so your work feels editorial, unscripted, and authentic.
Production & Client Workflow: How to handle pre-production, creative briefs, shot lists, and client communication—even while traveling or managing multiple assignments.
Who is this coaching for?
Photographers at any stage who want honest, commercial-minded feedback—whether you're transitioning from weddings/portraits into brand photography or already shooting for businesses and ready to raise your rates.
Do I need to prepare anything before our call?
Just bring your questions and share your website/portfolio link when you book on Intro. If you want feedback on a specific proposal, pricing guide, or gallery, have it handy so we can review it together on screen.
I see you’re traveling internationally—are calls still available?
Yes! Because all 1:1 coaching sessions happen virtually via Intro, you can book from anywhere in the world regardless of where I’m currently on assignment.
Book a 1:1 Call on Intro